Build a spaceship to dispel medical myths
Target myths with an emotional experience. This was a project for a physical event, but is included here as an example of our borader outside the box approach to a given opportunity or problem for other, non-event related projects as well.
We were asked to help dispel urban legends and myths embedded in physicians’ minds for several decades at the emotional level related to long-acting contraceptives. Merely providing scientific evidence has proved to be ineffective for decades because of the emotional component.
We recommended countering myths embedded at the emotional level with an engaging, emotional experience throughout a 2-day conference rather than merely presenting statistics in the form of charts and diagrams. We created an exciting virtual reality experience to show scientific and statistical data from a completely new perspective.
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